Erinch is the business and enterprise lead at Doughnut Economics Action Lab. Previously, he was the chief executive of the World Fair Trade Organization and has spent 7 years at Oxfam leading campaign initiatives. Erinch has also worked at Procter & Gamble as a market strategy manager, established a furniture business and worked for Australia's aid programme. Erinch is a board member of the Social Enterprise World Forum, a fellow at the Post Growth Institute and teaches sustainable value chains at Cambridge Institute for Sustainability Leadership. He holds degrees in finance and law, and an honorary doctorate from Oxford Brookes University.